For my Learning Object report I choose the website Shmoop. My reasons for doing so are purely selfish. I have been meaning to take a closer look at the website for a while and have not had time to do so. I was primarily interested in the Literature resources they offered. I don't work with any programs which offer a lit course but I do enjoy poetry and prose. This seemed like the perfect opportunity to take a closer look.
What is Shmoop?
Shmoop is a website which promises to make you a "better lover of literature, history, life..." (Shmoop homepage). The student resources are broken down into 9 categories: literature, poetry, Shakespeare, bestsellers, US history, civics, biographies, and AP exams. With the exception of AP exams, each of these categories offer free study resources for students at the high school and undergraduate level. All study guides are written by people hired by Shmoop University Inc. and most of the writers are teachers and graduate students.
The idea behind Shmoop is to make topics in subjects like literature, civics and history palatable to the 21st century learner. The study guide I viewed on The Love Song of J Alfred Prufrock breaks the poem down stanza by stanza and explains it in a breezy, easy to understand style. This study guide includes web resources and study questions. Each study guide also includes a section called Why Should I Care which points out the cultural relevance of each work studied.
Open or not?
Our project parameters did not stipulate whether the Learning Object project had to be open or not. In an earlier post I defined open as an object which is easily available, freely usable, and customizable.
Shmoop is easily available. Most resources can be viewed without an account on their website. They also have study guides available through iPhone, Kindle, B&N Nook, and the Sony Reader. These mobile resources are not free however. At the time of writing, units from Shmoop cost $1.99 each on iTunes.
In the US teachers would be allowed to copy and paste information from the website under Fair Use. In Canada and other countries this is not the case. I expect that it would be easy to obtain permission from Shmoop to use content in this manner since they seem to encourage it.
Shmoop also does not allow alteration of their content. It is use-as-is content. This means that they do not meet my criteria of open in terms of customization.
Shmoop maybe easy and cheap to use but it is not open.
Where is Shmoop now?
Shmoop is still in Beta mode so it is still being tested. To gain user feedback Shmoop offers a suggestions link which takes the user to a page where they can rant, rave and request. Users can also vote on ideas they like. The page categorizes ideas based on popularity, and allows users to see which ideas Shmoop is working on and which ones are completed.
An interview with the President and CEO of Shmoop, Ellen Siminoff, explains that the site makes money through advertising and sales of exams, teacher resources, ebooks and apps (transcribed interview). Because Shmoop charges for their apps as long as people are using the apps they should keep making money.
Prognosis for Future
I see no reason why Shmoop might fail in the near future. They collaborate with their Beta users through an interactive suggestions page, Facebook, Twitter and a blog. They have a system to make money for the company. Siminoff has stated that Shmoop is close to actually making money and she doesn't see an immediate need to spend in the near future (transcribed interview).
I am not sure how useful this site is outside of the US though. Many of the video clips I tried to view are not available outside of the US which is a problem for international users. The language and cultural references used are also specific to a western audience. I expect there could also be arguments made which narrow this audience even further demographically. There is also the fact that their entire history and civics sections are about the US alone. I expect their target market is the US student though.
Although they are not an open initiative Shmoop seems to share some of the same ideals. They are passionate about their subject matter and attempt to make it accessible (at least intellectually) to many in the US and Canada. If they focus on the subjects they already cover and continue to develop and offer mobile services I see no reason for them to fail.